32 Raspberry Lane, Hattiesburg, MS 39402 Sales@easyreachinc.com 800-421-7576

Our Story


For over 35 years, Easy Reach has been a leading manufacturer of high-quality, American made brooms and brushes dedicated to the RV Industry.  Since its origin, Easy Reach has continuously strived to support customers with extensive sales assistance, innovative changes in the market and unmatched quality.

Like so many other American company stories, Easy Reach was started on the dreams and aspirations of an entrepreneur, BJ Cedotal, in Petal, Mississippi.  After BJ retired from his career in the broom and mop industry, he bought an RV and began traveling around the USA.  He soon realized that he had a problem finding a quality brush to clean the outside of his RV. This need to maintain his own vehicle was the genesis of Easy Reach.

In 1989, BJ sold Easy Reach to his son, Brant Cedotal.  Brant expanded the business by adding new product lines and new distribution channels. Brant added fiberglass handles to the existing aluminum handle line and expanded into the trucking industry which further increased his product offering.

Under Brant’s direction, Easy Reach continued to grow. In 2005, Easy Reach acquired the plastic molded block division of Specialty Filaments and in 2012, purchased Kiefer Brushes, Inc. These acquisitions gave Easy Reach a competitive price advantage and greatly expanded their existing product line.

Brant retired and sold Easy Reach to Ken Rakusin, President of Gordon Brush Mfg. Co., Inc. in 2018. Gordon Brush® is an American brush manufacturer that produces over 17,000 standard, specialty and custom brooms and brushes for industrial, janitorial, paint and commercial applications world-wide.  Together, Easy Reach and Gordon Brush are both dedicated to keeping American jobs in our 250,000 square foot manufacturing facilities in California and Mississippi.